Rates & Deadlines for Print
See magazine issue descriptions below rate sheet.
UGJ Nursery & Landscape Directory—published mid-January
Readers tell us this is one of their favorites—they love to pore over the listings all year long, searching for that new place to shop, and many even keep a copy in their car! Published in January, this issue is distributed throughout the year, especially at our larger events.
Early Spring/Flower Shows—published March 1
This is our biggest issue every year. It’s distributed at all three of upstate New York’s major flower shows, and is the official program of WNY’s Plantasia Landscape & Garden Show. We print at least 10,000 extra copies of this issue—it’s a great value.
Late Spring—published May 1
Mother’s Day, Memorial Day, the beginning of a new season…gardeners are buying in full force and the UGJ points the way. This issue is not to be missed.
Summer—published July 1
Gardeners are still out there buying. They need fill-ins for the garden, instant containers for a dinner party or wedding, and of course, always, perennials. Many are excitedly preparing their gardens for local garden tours and walks. Homeowners wanting to upgrade are seeking out landscapers or shopping for DIY materials. Fresh, homegrown produce is starting to fill farm market shelves and bins.
Fall—published September 1
Fall is for planting, and no one knows it better than we do. The educated consumer understands that in most cases, planting in the fall can buy them an entire season’s growth. Perennials, shrubs and trees take center stage. Farm markets are bursting at the seams. Homeowners are deep into fall décor: mums & asters, straw bales, corn stalks, Indian corn & more.
Holiday—published November 1
Gardeners never stop gardening, even in the winter. Many have told us this is when they sit down, put their feet up, and really read the UGJs they’ve saved all year—again—seeing your ads—again. Got gifts for gardeners? Promote your tools, seeds and supplies, bird feeding items and of course holiday plants, plus send your best wishes out to your current and potential customers.