Jane Milliman

From the Publisher: March-April 2020

by janem on March 15, 2020

Twenty-five years ago this month, I published my first issue of Upstate Gardeners’ Journal. People have asked me since then what compelled me to do such a thing. I lived in the Park Avenue neighborhood of Rochester at the time and was studying ornamental horticulture at what was then Community College of the Finger Lakes. [Now Finger Lakes Community College. Rumor had it at the time that the name change was because the school kept getting mail addressed to “Community College of the Finger.”] There was a house with such a wonderful garden—it’s Vinnie Massaro’s garden and it’s still there and still wonderful—that I felt compelled to write about it. But then what? Shop it around? This was before the Internet got big, and getting published in local newspapers was more difficult than it is now. Also, I was working in my former grandmother-in-law’s business, which was … a local newspaper. But I was selling advertising, not having anything to do with the editorial side. 

That’s the background, but the part I usually tell people is about waking up in the middle of the night and exclaiming, “I’m going to start a gardening magazine!” Which is also true. 

But I wasn’t completely impractical, even in my early twenties. So I went around to some green industry professionals and asked, “If I do this thing, will you advertise?” And I got some loyal early supporters. That first year, Roger Powers of Powers Farm Market, Ken Hill of Rolling Hills Landscape, Duane Schenk at Country Corners Nursery, Ted Miller at Gardner’s Greenhouses, Sharon Coates and Steve Coates of Phoenix Botanical, and even Chase-Pitkin got on board! 

Since then, the UGJ has grown and grown. We’ve spread into Buffalo, Syracuse, and Ithaca, gone on lots of trips including two to the Chelsea Flower Show, made thousands of friends, and forged our own little company culture, mostly with everyone working remotely. It’s been a wonderful twenty-five years, and I’m looking forward, very much, to the future.

Thanks so much for reading, and have a wonderful spring!

Jane

Jane Milliman, Publisher

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From the Publisher: January-February 2020

by janem on January 27, 2020

Dear reader, 

Thank you for picking up this copy of Upstate Gardeners’ Journal. This is an exciting year for us, as it is our 25th in publication! Looking back, I can hardly believe it, but it is through the constant support of our readers and advertisers that we’ve been able to do this for so long, and we are very, very grateful. 

If you are a subscriber then you probably (hopefully!) received a copy of (585) magazine in the mail recently. I’ve been the editor-in-chief for more than four years now, and in November bought that chunk the business from its parent company. We thought it would be a good idea to send a sample copy to all of our subscribers, just in case you are interested in great Rochester-area lifestyle information. If you are, we sincerely hope you sign up for a subscription—we’ve already amped up the gardening coverage, and there is a lot more to come—plus food and drink, culture, music, profiles of interesting people, and anything else we can dream up. Visit us on the web at 585mag.com. 

Thank you again—

Jane

Jane Milliman, Publisher

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From the Publisher: November-December 2019

by cathym on October 31, 2019

I don’t actually remember first meeting Berna Ticonchuk, but I can tell you that it was a long, long time ago at what is now called the Eastman Museum (back then it was the George Eastman House, and my great friend Deirdre Cunningham was the landscape curator). Reading Michelle Sutton’s piece on Berna brought back so many wonderful memories—of that place, of those people, of original Gatherings of Gardeners that were held there … At those conferences I met the likes of Tony Avent and Michael Dirr for the first time. I was young and starstruck. I’m not as young anymore, but don’t admire those names—those people—any less. How lucky I feel for having a chance to know them.

We have such a rich, vibrant gardening community here in upstate New York. My plea for this winter: Take the time to read the calendar… go to classes … check out the education days held by PlantWNY, PlantGFLX, and PlantCNY … talk to the experts at GardenScape and Plantasia … go to a seed swap … take advantage of it all.

Have a wonderful holiday season, and we’ll catch up in January.

Jane

Jane Milliman, Publisher

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